MARKETING THAT MOVES PEOPLE​

“It was my pleasure over a five-year period to work with Meagan. She was exceptionally intelligent, hardworking, and insightful. Her business acumen and global perspective were tremendous assets to International Marketing at New Balance. She worked across teams in Asia, the UK, LATAM, and the US to ensure our brand strategies were derived from deep regional and local insight, and she led adoption and adaption to ensure local nuance was applied to global marketing and advertising strategies. Meagan’s style was quite successful in finding commonality, leading with data-rich insights but also with empathy and cultural understanding, with grace in equal measure. The role required working off ‘normal’ business hours and flexing different ways of communicating based on language and cultural differences — her natural curiosity and dedicated work ethic made these challenges seem more like opportunities. Over the years, I saw a curious and ambitious up-in-coming professional evolve into a sophisticated, detailed, creative business problem solver and a tremendous asset to any global organization.”

I had the pleasure of working with and managing Meagan in my previous role. Meagan was pivotal in delivering successful projects across internal brand conferences and major strategic change initiatives. These projects required managing multiple stakeholders, creative thinking, problem-solving, and bringing brand values to life. Her experience in campaign management and brand strategy proved invaluable. Beyond her professional expertise, her can-do attitude, ability to quickly understand complex business landscapes, and strong multitasking skills set her up perfectly for her move into freelancing.

"Meagan has proved herself time and time again as a key asset on implementing global marketing strategies across all international regions. She has a unique balance of ensuring global business objectives are achieved, while also balancing strategic business needs across each region."